SXSW Panel: Sustaining a Production and Mixing Career in 2017

GPS | News

GPS will be hosting a Panel at this year’s SXSW Music Festival entitled ‘Sustaining a Production and Mixing Career in 2017’, featuring Jerimaya Grabher (Co-founder & CEO), J.W. Johnson (Manager), as well as GPS clients Vance Powell (Jack White, Chris Stapleton) and Dana Nielsen (The Avett Brothers, Weezer). The panel will be held on Friday, March 17th at the Austin Convention Center, Room 11AB from 5:00-6:00 pm.

As the sale of recorded music continues its steady decline and as the size recording budgets follows the same downward trend, it is harder than ever to earn a living and sustain a career as a freelance music producer, engineer or mixer. Streaming music growth has made it an amazing time for music discovery – but how do music creators get compensated in this new environment? Our panel delves into the various ways audio professionals can and must adapt to the changing business landscape. From creative production agreements, to participation in new forms of revenue to licensing and SoundExchange, we will cover what the options are for those of us who have committed ourselves to making music.